Rasm
Get Started for Free

Social Media Campaigns

  • Home
  • Social Media Campaigns
About

Core Functionality

  • Budget planning
    • Estimate how much ad spend is needed to hit your booking targets or direct-traffic goals for each STR listing or portfolio, using current cost-per-booking and conversion data instead of generic marketing benchmarks.
  • Cross-platform integration
    • Launch and manage campaigns across Meta Ads, Google Ads, and other channels from one STR-focused dashboard, ensuring your short-term rental listings stay visible beyond OTA search results and map rankings.
  • Performance tracking
    • Monitor clicks, guest inquiries, confirmed bookings, and return on ad spend (ROAS) in real time, clearly showing which campaigns are actually filling vacant nights versus just generating impressions.
  • AI Optimization
    • Get data-driven suggestions on which ads to pause, scale, or tweak based on real-time performance, helping you quickly shift budget toward high-converting traveler segments, markets, and creatives.
  • STR Ad Templates
    • Use ready-made ad formats built specifically for short-term rentals, including last-minute gap-night fills, seasonal demand spikes, and direct-booking campaigns designed to reduce reliance on OTA algorithms and fees.
Get Started for Free
Overview

Social Media Campaigns for Your STRs

Online Travel Agencies (OTAs) like Airbnb & VRBO list your property but DO NOT actively market it for you. This feature helps short-term rental hosts run paid and organic social campaigns, using real-time performance data to drive more views, clicks, and bookings to their listings and direct booking pages.

About
About

25+

Years of Experiences

Cases

Real Campaign Example

A property manager sets a $500 ad budget to promote three Airbnb listings and drive more direct bookings, not just OTA views. The system uses recent performance data to predict reach and bookings, then recommends allocating $350 to Meta and $150 to Google, resulting in 18% more clicks and inquires than their previous, manually planned campaigns.

Benefits
  • Reduces wasted ad spend by showing, in real time, which channels perform best for each property and campaign goal.
  • Improves ad efficiency with AI recommendations on budgets, audiences, and creatives, so you are not relying on OTA algorithms alone.
  • Saves time by turning campaign planning, setup, and optimization into a guided workflow that non-marketers can follow.
Ideal Users
  • STR property managers running paid ads for multiple owners who want measurable results.
  • Hosts promoting a flagship property or new listing launch and needing visibility beyond Airbnb & VRBO search pages.
  • Small Boutique hospitality brands building awareness and direct bookings while controlling how and where their properties are marketed.
Get Started for Free