Rasm

About STR ToolBox

  • Built by short-term rental operators, for short-term rental operators.
About Us

Born From Experience. Built Out of Necessity

STR Toolbox was built by short-term rental managers who know firsthand the challenges of running a rental business—scattered systems, manual processes, and the constant search for better solutions. Unlike platforms that try to handle guest communications, booking assistance, or day-to-day operations, STR Toolbox focuses on what hosts truly need: education, resources, and tools to make smarter decisions. We provide:

  • Marketing templates that fill the gap left by listing platforms like Airbnb and VRBO, which do not actively market your properties for you. Our templates help you promote your rentals with professionalism and ease.
  • A community of hosts where you can connect, share insights, and learn from peers.
  • Dynamic pricing and revenue strategy tools to optimize your rates and maximize profitability.
  • A news section to keep you up to date on industry trends, regulations, and best practices.

STR Toolbox is designed for managers, owners, and operators who want to simplify their approach, enhance your STR business, and scale sustainably, without replacing the human side of hosting. We’re here to empower you with knowledge and resources, so you can find the solutions that fit your business best.

About

200

Experienced Team

3k+

Successful Project

Our foundation is built on our STRategy Toolbox Method™

Proven approach that we use in our own management business and now share with every user of our platform.

When we started managing short-term rentals, there wasn’t a clear playbook. Just endless trial and error, changing regulations, and growing guest expectations. We learned the hard way that sustainable success isn’t about working more hours; it’s about working smarter.

At its core, our STRategy Toolbox Method™ is about transforming chaos into clarity. We built it for real managers, the ones who are in the trenches everyday, so they can manage with confidence, not spreadsheets.

Our Mission

To empower STR professionals with intuitive systems that create more time for what truly matters: meaningful guest experiences, happier owners, and the financial freedom that comes from running a streamlined business.

Why We Exist

We’ve walked in your shoes. We know the late nights, the steep learning curves, and the constant search for reliable solutions. STR Toolbox was born from those real experiences—hours spent navigating pricing strategies, building owner relationships, and figuring out how to market properties when listing platforms like Airbnb and VRBO don’t do it for you.

Every feature we offer—marketing templates, pricing tools, a host community, and industry news—was inspired by challenges we faced firsthand. STR Toolbox exists to give hosts the education, resources, and support they need to simplify decisions, strengthen their business, and grow with confidence.

We didn’t create another management system – we created the one we always needed.

FAQ
FAQ

Frequently Asked Questions

Our platform was born out of necessity. We ran into the same problems thousands of STR managers face, juggling inconsistent systems and lack of tools built specifically for property managers and STR hosts. When nothing on the market met out real-world needs, we built a solution that did. Our app was created by hosts, for hosts, with one clear goal: to simplify marketing operations and make STR management more human and more efficient.

STR Toolbox is built for hosts of single properties or multiple, short-term rental owners, co-hosts, managers, and real estate professionals who want to strengthen their business knowledge and strategy. Whether you’re managing one home or an entire portfolio, our tools adapt to your scale and goals.

This app is not about guest messaging or booking operations—it’s about giving hosts the resources they need to succeed:

  • Marketing templates to promote your rentals beyond listing platforms like Airbnb and VRBO.
  • Dynamic pricing and revenue strategy tools to help you maximize profitability.
  • A community of hosts to share insights and learn together.
  • A news hub to keep you informed on industry trends and regulations.

STR Toolbox is designed for those who want to educate themselves, streamline decisions, and grow sustainably in the short-term rental industry.

Unlike generic platforms, this app was created by active STR professionals. Every feature and every automation was built to solve first-hand challenges we, as managers, experienced: marketing that didn’t fit our industry, pricing that didn't fit our area or product, seasonal profit loss, and a place we could get industry news and knowledge to grow.

Our app simplifies STR operations through automation and integrated systems. Core features include:

  • Revenue Forecasting & Dynamic Pricing
    • Generate annual revenue projections by analyzing weekday, weekend, and event rates
    • Use simulation tools to compare different pricing strategies and optimize for maximum earnings
    • Save and compare multiple scenarios for future planning
  • Revenue Calculator
    • Input property details and instantly calculate expected income
    • Tailor estimates for multiple properties or units to support portfolio growth
  • Social Media ROI Tracker
    • See how marketing activity on platforms like Facebook, Instagram, TikTok & LinkedIn may boost property revenue
    • Adjust posting frequency to simulate ROI and project potential revenue increases from social activity
    • Track impressions, views, likes, and clicks from campaigns
  • Campaign Manager & Scheduled Posting
    • Plan and create social marketing campaigns with easy scheduling
    • Review performance metrics like impressions, clicks, likes, and scheduled post details to maximize engagement and occupancy
  • Content & Education Center
    • Access video tutorials and actionable content tips to enhance listing quality and marketing impact
    • Track personal progress through educational modules
  • Template Library
  • Community & Chat Rooms
  • Smart Pricing Companion & Saved Details
  • Scheduled Posts & News Updates

Every management business looks different. Our app’s modular set-up allows users to activate only the tools they need, so you can create your own workflow and needs.